AMBANI vs DISNEY vs ZEE-SONY
The article highlights the challenges Disney’s Star India is facing, especially after losing the online-streaming rights for Indian Premier League cricket, resulting in a decline in subscribers and advertising revenue. With the rise of Ambani’s JioCinema and the increasing popularity of online platforms, the value of Disney Star’s Indian business is reportedly under $1 billion. The potential sale or joint venture of Star India could benefit Ambani’s Reliance Industries, allowing him to offer bundled deals to advertisers and gain control over advertising dollars in the future. However, this consolidation raises concerns about media and advertising concentration in India’s growing consumer economy.
Read more at: https://www.washingtonpost.com/business/2023/07/17/disney-india-a-win-for-ambani-should-worry-advertisers/b7841b42-24de-11ee-9201-826e5bb78fa1_story.html